Nothing serves more as an ambassador of your Internet presence than your email. Every email you send is a representation of your image, or brand.
It is estimated that nearly 300 billion email messages are sent each day, with roughly 10% of these being legitimate missives that you and I would send, and the rest comprising spam and viruses.
By contrast, the volume of first-class snail was approximately 72 billion 2010, but I could find no statistics that indicated how many of those mailing were actual letters rather than bills, advertisements and other mailing, but my guess is a small percentage were actually letters or greeting cards.
But, I believe we can agree that the Internet – email and websites – have replaced snail mail as the way most people communicate, socialize and conduct business.
With this in mind, an understanding and mastering of email etiquette is vital to your brand and online presence, so you need to get it right. Developing good habits in composing emails will serve you well!
Following are some guidelines to help ensure that you are email savvy: