“Today you are You, that is truer than true.
There is no one alive who is Youer than You.”
~ Dr. Seuss, Happy Birthday to You!
Now that you have completed your prototype resume that you will customize for each position to which you apply, and have an understanding of the principles of the cover letter (see the previous three guest posts by Lyn Nelson), let’s turn now to your positioning statement. This composition is also referred to as your 30-second elevator pitch because it should be short and concise enough to recite between floors as you are riding up or down in an elevator – because you never know when you will run into someone important and you only have a few seconds to take advantage of the opportunity to make your case.