
Who are you? Who do you want to be?
Question: What do Apple, Starbucks, Facebook, Amazon.com, Coke and Pepsi have in common?
Answer: They are all highly-recognizable, distinctive and wildly popular brands.
Question: What do Nelson Mandela, Hillary Clinton, The Dali Llama, Justin Bieber and Santa Claus have in common?
Answer: They are all highly-recognizable, distinctive and wildly popular brands.
What comes to mind when you hear the word, “Apple”: a sleek, highly efficient and very cool i-product? Or when you think of American Eagle do you equate it with chic, up-to-the-minute fashion? And, how about Coke, a product that’s been around a long time and has had generations to build its brand, employing a wide variety of images and messages? See how this vintage Coke commercial from the 1970s featuring teen and 20-somethings makes you feel about Coke.